Thursday, December 15, 2011

Build a Killer Website: 19 Dos and Don'ts

Here's the link http://www.inc.com/ilya-pozin/build-a-killer-website-19-dos-and-donts.html?nav=next

Do:

  1. Set smart goals. And make sure they’re measurable. Here are a few great ones a Web designer wants to hear: increase conversion rates, increase sales, generate more leads, reduce overhead, and improve brand awareness.
  2. Plan on becoming an SEO wizard. Sure, you’re going to want help from the pros and eventually you might even need your own in-house SEO expert, but search engine optimization is something you need to know about too. It has one of the highest ROIs in marketing. Plus, do it right and SEO can literally put your marketing on autopilot, allowing you to focus on improving the quality of your business, instead of figuring out how to bring in customers to your site. Start readingSEOmoz and stay up to date with SEO changes by reading sites like search engine land.
  3. Use open source tools. You could go with a proprietary content management system (CMS) but that means you’re typically stuck with one company and paying hefty license fees to boot. Do yourself a favor and go with an open-source system—I like WordPress and Magento—that any developer can access.
  4. Think about your mobile strategy simultaneously. Research the percentage of your visitors that are likely to use mobile devices to access your site. If it’s high, you may want to consider building a separate mobile version of your site, or even an app. If it’s relatively low, just make sure your website works on smart phones, but don’t invest into a mobile version.
  5. Steal from your competitors. Before you build your site, check out your competitors and write down the things they do well. If you like the look and feel of another site, there’s no reason not to start with something you like and then make it your own.
  6. Develop your content. The biggest slow-down in the Web design process is content. If you’re going to sell products on your site, get product photos and product descriptions ready. If you sell services, you’ll need a description of each service. Get as much of your content together before you start building your site—it will save you weeks. And while you’re at it…
  7. Write with calls to action in mind. Good calls to action allow visitors to quickly decide what they want to do next. Having a big sale? Don’t just write a banner that says “50% off all products.” Write one that says “50% off all products, CLICK HERE to view them.”
  8. Always answer the question “why?” Have you ever walked up to someone you’ve never met, handed them a business card, and walked away without saying a word? Likely not. If you want people to do something on your website, such as sign up for your newsletter, don’t just put up a box that says “enter email” or even “sign up for newsletter”—you’ll get a very weak conversion rate. Tell them why they should do it: “Sign up for our newsletter to receive weekly specials.” Same thing goes for Twitter and Facebook logos. Just putting them up isn’t smart. Tell people why they should follow you on Twitter or friend you on Facebook. What will they get out of it?
  9. Trust your Web designer. I tend to see the worst end results with customers who come in with a “I know what I want, just do what I tell you” attitude. You hired an expert because they know more than you, right? Let them do what they do best and they’re more likely to meet and often exceed your goals.

Don’t:

  1. Do it yourself. I know—I run a Web design firm, so of course I’m going to say this. But seriously, your website is often where your customers’ first experience your brand. If it looks homemade, they’re going to make assumptions about your business that you want to avoid.
  2. Make people think. When visitors come to your website, they typically already know what they want out of it. Do a three-second test: If within three seconds a visitor can’t figure out what to do next, go back to the drawing board.
  3. Expect visitors. Lose the “if you build it, they will come” mentality. Simply putting up your site will not result in any visitors.
  4. Spend all your money. Don’t max out your entire budget on the website. You can get a well-designed site for under $1,000 from a freelancer, or a few thousand dollars from a professional agency. And you can always make improvements as your business grows. It’s far more important initially to have some money left over for a marketing budget so you can actually make a return on your investment.
  5. Add a blog. Are you really going to write posts? Be honest. If you won’t, then forget about a blog. A website with an outdated blog can create the perception that your company is small or even out of business.
  6. Add Twitter and Facebook buttons. If a potential client clicks through to your social pages and sees hardly any followers, they may lose trust in you. First build up your social presence, then commit to posting and engaging your fans on a regular basis, and only then promote them on your website. Also keep in mind that some businesses simply don’t belong on Twitter or Facebook.
  7. Try to please everyone. Your website will be a mess if you try to accommodate every type of visitor who might come along. Figure out who is likely to be your most frequent users and focus on creating the best experience for them.
  8. Add testimonials. Building credibility is important, but too often testimonials sound fake. “’They are great!’ says John Smith” simply isn’t believable. If you’re going to have testimonials make sure they are specific, and something people can relate to.
  9. Use Flash. Some sites still need it, but if you can, avoid it. Adobe just announced that it will no longer support Flash on mobile devices and set-top-boxes. The last thing you want is for a potential customer to be unable to open your site.
  10. Expect a killer website overnight. Good websites take time to build. If you want the best results out of your site, be prepared for several months of work.

Sunday, November 27, 2011

7 Steps For Building Your Personal Brand Online

1. Buy a Domain Name
2. Create an Online Portfolio
3. Start Tweeting
4. Make LinkedIn Your Professional Community
5. Start a Blog
6. Contribute to Industry-Established Blogs
7. Look awesome with a Great Photo

Tha Bottom Line:
Don't let the Internet scare you from sharing who you are. Leverage social media to your advantage to showcase your strengths and put your best foot forward. Professional brand marketers consistently deploy this strategy - and keep in mind that it works on a personal level too.

Thursday, November 10, 2011

Thursday, October 13, 2011

script!

- If you like Java and can’t get yourself to like JavaScript, you program Dart.
- If you like Ruby and can’t get yourself to like JavaScript, you program CoffeeScript.
- If you like JavaScript, you program JavaScript.

Thursday, July 7, 2011

Javascript code prettifier

Recently I reviewed my javascript capability and I came across this interesting and colorful display of coding Javascript. This will help me classify which is which :) like classes, methods, variables and structures. Try this one; pretty awesome.

Tuesday, June 28, 2011

Concept Modeling

I came across this article link below when I'm reviewing my Project ERD design, I supposed to read about Entity Relational Database and the difference between each entities but I ended up stuck on reading more on "ABC" as an Entrepreneur that work as an an Investor as well. Read more about it below.

Read here why we need Concept Modeling in our ABC.

Tuesday, June 14, 2011

Demo for Banner Display

NIVO Slider
http://nivo.dev7studios.com/demos/

Change a column data type with Rails migration

I always forget the syntax for this and I have to look it up, so I am going to post it here. Maybe this will help some others out. Basically, what I need to do is change the data type of a column in my database table. The table “address” contains a column/field named “postal_code” which was integer type. I want to change postal_code from an integer to a string. So first I create a rails migration with the following command.

class AlterPostalCodeToString < ActiveRecord::Migration
def self.up
change_table :addresses do |address|
address.change :postal_code, :string
end
change_table :company_addresses do |address|
address.change :postal_code, :string
end
end

def self.down
change_table :addresses do |address|
address.change :postal_code, :integer
end
change_table :company_addresses do |address|
address.change :postal_code, :integer
end
end
end

Monday, February 14, 2011

I'm looking for a cheap hosting provider

Recently I had issues with my current hosting provider 1&1 ... So i'm looking for an alternative to backup and change my hosting providers of my domains. The question is how? then I found out the list of cheap-web-hosting provider. I'll review this one and have a slight evaluation of the things and features I may need to consider when purchasing it. ciao! c",)

Tuesday, January 25, 2011